Live calls outperform texts for mailed FIT notifications

Individuals who received live phone calls were more likely to complete a mailed fecal immunochemical test than those who received a text message, according to study results.Gloria Coronado, PhD, of the Center for Health Research at Kaiser Permanente Northwest, and colleagues wrote that it is important to understand how to best optimize FIT outreach programs, because they have shown to help improve completion rates.“While many previous mailed FIT programs have delivered advance notifications in the form of introductory letters, text messages or automated phone calls, relatively fewRead More

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