Physicians’ presence on social media can boost hospital reputation

The business saying, “It takes 20 years to build a reputation and 5 minutes to ruin it,” does not necessarily hold true in medicine, according to James Sims III.“In medicine, a reputation is built over a hundred years and may be impossible to lose,” Sims, the social media manager for Northwestern Medicine, said during a presentation at the Women in Medicine Summit.Surprisingly, social media plays an important role in building that reputation and extending a hospital’s already influential reach and reputation, Sims said.In 2018, Sims and colleagues set out toRead More

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