Mark Cuban enters online prescription market ‘nibbling at the edge of transparency’

Mark Cuban enters online prescription market ‘nibbling at the edge of transparency’

With the launch of his direct-to-consumer online pharmacy, billionaire entrepreneur Mark Cuban aims to provide prescription drugs at lower prices than other online retailers and those mediated by pharmacy benefit managers.Launched in January with Alexander Oshmyansky, MD, PhD, an emergency radiologist based in Dallas, as its CEO, the Mark Cuban Cost Plus Drug Company operates on a simple model: Drugs are available at wholesale cost plus a 15% markup, a $3 pharmacy labor charge and $5 for shipping. The service claims to accomplish this by cutting out “pharmacy middlemen” andRead More