‘More than advertising’: How online reviews may help grow a physician’s practice

When it comes to online reviews, physicians should consider online reviews before advertising as reviews not only improve physician visibility online, but also reassure patients about the care they will receive prior to their visit.“It’s the same reason you look for good reviews on Amazon, even when you’re buying a product that you already know you’re going to purchase,” Orrin I. Franko, MD, founder of SurgiSurvey LLC and a board-certified orthopedic surgeon at East Bay Hand Medical Center, told Healio. “The reassurance of knowing that other patients haveRead More

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